Did You Know? May 26th 2021

Social Media Webinar 

We just finished a great half hour webinar with Song Rattananvong on Social Media Do’s and Don’ts where some great information was shared. You can watch the video replay here:  https://youtu.be/EA64xibtzmw 

Some of the key takeaways included:

  1. Make sure your website is user friendly and optimized for mobile phones.
  2. Have an online booking or chat feature.
  3. Make sure your contact information is on every page of your website.
  4. Claim your business listing on each social media platform.
  5. Make sure your business shows up on all the key social media platforms.
  6. Optimize your website with photos, videos and key attributes.
  7. Solicit reviews and respond to every one of them.
  8. Take negative reviews offline.

I’ve had great feedback from people that were on the live presentation, it is worth a ½ hour of your time to check out the video https://youtu.be/EA64xibtzmw I plan to have Song do a similar presentation at our SAAR Fall Conference in the meantime if you want to connect with Song you can reach him at song@214interactive.com or by cell at 1-306-281-5630

Estimating Tip: Mitchell – Dynamic Systems Verification Road Test

Mitchell MCE and Ultramate users have the ability to add “Dynamic Systems Verification Road Test” on the estimate as a NON included operation. Users can find this database selection in the “Reference Sheet >> Calibrations>> Dynamic Systems Verification Road Test” or using quick code 933039. Note, this procedure will require an on-the-spot evaluation due to many variables by the different OEM driving patterns and conditions that must be met.

This may be a required operation by the OEM. Always reference the latest OEM repair procedures and verifying the process to perform a Dynamic Systems Verification Road Test.

The estimating databases are all intended to be used as a GUIDE ONLY – it is important to remember that the auto body professional performing the repair is in a position to thoroughly inspect, diagnose and identify the methodology and their unique cost of the vehicle damage repair.You can view this tip and others on the DEG website by clicking here.For more information about SCRS, or to join as a member, please visitwww.scrs.com , call toll free 1-877-841-0660 or email us at info@scrs.com.Currently our Technical Subcommittee is dealing with a number of issues – one of them being Weld Burn Through – at this point SGI allows .5 for this procedure. The challenge is that every job is different and may require more or less time so it is contingent for the shop to properly document these types of repairs. SCRS Estimating tips has identified another area that shops may be selling themselves short in the instances where you are replacing a welded panel and causing damage to the adjacent panel, see the information below for details.SCRS Quick Tips: Adjacent Panel DamageMechanicsville, Virginia, May 20, 2021 – SCRS (www.scrs.com) has teamed up with Mike Anderson of Collision Advice (www.collisionadvice.com) and Danny Gredinberg with the Database Enhancement Gateway (DEG, www.degweb.org) to bring you a series of quick tips to help you boost your business.Mike and Danny discuss repairing damage to an adjacent panel after performing a welded panel replacement. Make sure you know what steps and materials are necessary to bring a damaged component to a new and undamaged condition. Subscribe to our SCRSCollision YouTube channel to be notified as new videos are released, and for more information about SCRS, or to join as a member, please visit www.scrs.com.   Check out the video here: https://www.youtube.com/watch?v=tVsOwL9cJRcHire and Retain the Best EmployeesWhat if I told you that the solution to finding and keeping employees is to use a structured approach to recruiting?In our Guide Hire and Retain the Best Employees, we show you how a sound HR strategy can help your business differentiate itself from its competitors, find the skilled employees it needs and keep them motivated and productive.In this download you will learn:How to stand out to quality prospects.How to create effective job postings.How to identify the right candidates and avoid toxic employees.Watch for the BDC presentation at our upcoming SAAR Fall Conference!

Please see attached 3M Performance Spray Gun Promotion ending May 31. Please send me qualifying invoices and completed promotion forms or send to melanie@accellgraphics.com. The Performance Spray Gun will deliver results equal to or better than expensive metal guns but shops will save big on solvent cleaners and labour $ as only the Atomizing Head and Fluid Tip require cleaning. The PSG is the lightest spray gun in the industry and has 6 Atomizing Heads available 1.2mm,1.3mm,1.4mm,1.6mm,1.8mm and 2.0mm. Please see video and website below and let me know if you have any questions.http://players.brightcove.net/2635130879001/SkM7WPFul_default/index.html?videoId=6224049017001 
Lately we have been talking about Battery Support and how important it is during the scanning and recalibration process, check out this video from Repairer Driven News on the subject https://www.repairerdrivennews.com/2021/05/04/astech-collision-advice-batteries-a-consideration-during-scanning/  OPEN TO BOTH MEN AND WOMEN!AutoCareersBC hosts its next free webinar, “Change Begins with Us – Women in the Automotive Industry,” on May 26, at 11:00 AM. Our host Dejla Sabanac, ARA industry advisor and AutoCareersBC program coordinator, will be joined by guest speakers Chloe Jess and Mike Bocsik to discuss the skills and attributes women bring to the industry and offer advice to young women considering automotive as their future career. Click the image above to register!
I talk to alot of people about employee Pay Plans and I make it clear that I am not a fan of Flat Rate Pay – it puts too much pressure on both the shop and the employee to do the convenient thing – not the right thing.That is why in 2005 I made my business a straight time pay model and in 2010 I morphed into an employee owned model that actually set me up to semi retire and turn the business over to my employees. The folks at the Great Game of Business have been an employee owned company since 1983 and they are probably the largest employee owned company in the world. If you’ve ever considered employee-ownership as a way to drive value in your business while engaging your people and keeping them for the long haul, this may be the best 90 minutes you’ll invest this year. Therefore, I would like to invite you to a Roundtable discussion lead by ESOP legend Victor Aspengren. Expert coaches Anne-Claire Broughton and John Williams will join Victor to discuss the top issues in the market right now, the victories they have seen in employee-owned companies, and answer your burning ESOP questions; live!  I hope you can make it to this free roundtable event, June 8th, from 1:00-2:30 pm CDT. Can I put you down for a free seat? Click Here to register.